Still not sure what has been going on with me and POPSUGAR Must Have lately, but this is the third month in a row of lackluster boxes for me. May and June didn’t blow me away so I was really hoping that July would be an amazing box. While there’s nothing wrong with the July box or anything, it was just aimed for a different demographic than myself.
POPSUGAR Must Have is a subscription service that sends a variety of items for women that are curated by the POPSUGAR editors. Items typically include food, beauty, home, among other miscellaneous things. Each month is $39.99/month, but you can use the code REFER5 to get $5 off your first month. Or, you can use the gift with purchase code at the bottom of this post.
I like how summer-y this box feels, and it definitely makes me think of pools and beaches.
Sunnylife Inflatable Swan Drink Holder | $18.00
This is a really unique item! I haven’t seen anything like this in any subscription boxes, so definitely props to POPSUGAR for originality. I would have preferred a pool float from Sunnylife instead of just a drink holder. I think that would have also been more versatile, since you can use a float in a lake or river whereas a drink holder is so small that you can really only use it in a pool.
Here’s the swan fully inflated. It feels pretty high quality and the cup holders are generously sized. It’s stable enough to stay upright easily in a pool setting. I like that the package also came with a sticky patch that can be used to repair any future leaks/punctures. I would be really interested in getting more Sunnylife inflatable products in the future!
Sachajuan Hair in the Sun | $32.00
It’s hard for me to get excited about more hair products, since 2016 feels like the summer of haircare from subscription boxes. I swear, we’ve been completely bombarded! On the bright side, this styling cream is designed to be sort of a “sunscreen” for your hair–something I haven’t received yet. It protects hair from UV rays. I personally really like how my hair looks in the summer since it gets these really light brown sun highlights, but I do know it’s unhealthy for my hair. Sachajuan is a great brand so I know I’ll probably end up liking this cream a lot.
European Wax Center Oh My Brow! Brow Highlighter in Pearl | $19.00
I was pleasantly surprised by this brow highlighter, mostly because of the dual tips and the caps. It’s perfect for travel and the staying power of the highlighter is pretty good too. It’s not too glittery either, so it works well for a neutral casual look. I haven’t heard of this brand before so I was surprised to learn they actually have several locations in Houston. All of which have pretty good reviews too, so I might check them out next time I get my brows done.
Joe Chips Classic Sea Salt Retro Chips | $1.50
Classic potato chips. No complaints here. I finished the bag quickly since it wasn’t a big bag or anything. I miss the days of larger sized food items in POPSUGAR boxes! (Though my waistline doesn’t.)
House of Pom Emoji Cocktail Napkins | $25.00
I’m really disappointed that we finally get cloth napkins and they have emojis on them. I don’t have anything against emojis. In fact I use them all the time and love that they’re all over the place now. But this just isn’t my style and definitely wouldn’t fit in my home. I would have preferred a simple neutral napkin set. I do admit these are really fun napkins, but I guess it just feels really young to me. Like something I would have used when I was in college. This set was made exclusively for POPSUGAR Must Have so the value is determined by POPSUGAR. I personally wouldn’t pay $25 for this set of napkins, due to the rather poor quality of the fabric and stitching.
Pintrill Pineapple Pin | $12.00
Another item that feels pretty young! I see enamel pins everywhere these days and have bought a couple for myself just for fun, so I know it’s pretty trendy right now. I see some backpacks adorned with dozens of the cutest enamel pins. Love it! I haven’t really figured what I should do with these pins though. My friend gave me one for my birthday that I really want to use but I don’t know where I should put it. Any suggestions or ideas about other uses for enamel pins is greatly appreciated!
Michael Stars Porcelain Skinny Scarf in White | $30.00
I’m the most let down by this product. I was excited to see the brand Michael Stars because his scarf from a previous box (2 years ago maybe?) continues to be one of my favorite go-to scarves. But this pattern is so similar to the sarong that we received last month in the June POPSUGAR Must Have. Seeing as how this exact scarf also comes in blue, I’m surprised we didn’t get the blue version just to mix it up a little.
The scarf dimensions are quite small. The width is only a little more wide than my hand, and the material is sheer. I don’t wear scarves in the summer and like more substantial scarves in the fall and winter so I don’t know what to do with this one. I’ll probably end up gifting it to a friend.
Subscribers were also supposed to receive a $20 “gift card” to Trove Jewelry that I was missing. Since nothing on the site is even close to $20, I didn’t bother to ask customer service to mail me one. (Sidenote: POPSUGAR’s customer service has been nothing but great for me. I know some people have reported poor service but I have had very good experiences so far. I am positive if I had reached out they would have sent me a replacement card.)
Overall the box feels like it’s missing a big item. Everything is in the $30ish or less category and I feel like I want a big ticket item in the $60-$80 range. I think without a big item like that, the box can feel like a bunch of random little knick knacks that are thrown together. Even though the overall value is $137.00, it feels lacking. This is the exact same criticism I had for the June box as well.
My bigger concern is that I’m aging out of POPSUGAR’s target demographic. This is the first box that I really felt “too old” for. The emoji napkins and enamel pin are things I expect to see at Urban Outfitters or something, and it feels aimed at a more college-aged crowd. Curious to see what August will bring. I really hope I’m not getting too old for my favorite pink boxes! With my birthday coming up it’s getting me all sad and nostalgic.